Yesterday my first wave of postcards went out. I am now in limbo until they land.
I continue to test my phone system to make sure it works and am constantly reading internet case studies on response rates. There is basically no good data out there about response rates. Probably because they can vary so much. I'm hoping for a 0.25% response rate or better over the whole campaign. That means I am looking forward to getting 5 phone calls next week.
Fingers crossed!
