So the first 2000 postcards landed on Monday. I got one call and that guy didn't leave a voicemail. I called him back with no results.
That's a 0.05% response rate. :(
I'm trying to decide if it is worth paying to send out the remaining 4000 postcards. Is it better to put the money into something else or should I stick to the plan of 3 waves of 2000 postcards to the same audience?
I'm going to sleep on it.
